EngineX

The iGaming engine

Build on the engine.

Casino, sports betting and live under your brand. Bring your own front end, or build on ours. One engine carries the operation.

Built in Brazil. For the world.

Built around your product

Build on it. Or build with it.

Your identity on the front. Your technology connected. Accounts, wallet, payments and campaigns on one operating base.

Your product, connected
Your brandIdentity · Navigation · Content
Your front endYour integrationsYour product
EngineX
AccountsLocal paymentsIdentityCampaigns

Your brand

Make the experience yours.

Shape the catalogue, content and navigation around your audience. Your brand leads every part of the player experience.

  • Design and navigation under your brand
  • Content organised for your audience
  • A product you can keep developing

Your technology

Bring what makes you different.

Use the engine’s front end or connect your own. Keep your integrations and product roadmap while the engine handles accounts, wallet and transactions.

  • Your own front end or the engine’s front end
  • Your integrations and product roadmap
  • One operating base across experiences

Your operation

One engine. Room to grow.

Run casino, sports and live on the same base. Bring payments, identity and campaigns into one operation as your product grows.

  • Account and wallet across the offer
  • Payments and identity in the player journey
  • Campaigns and reporting for the operation

The extensible engine

Built to extend.

For Tier I and Tier II operators who need scale and control. Shape the engine around your operation, with the freedom to build beyond a fixed feature set.

API-first. Build on every layer.

Nearly every capability is available through an API. Automate workflows and build your own product capabilities without waiting for the engine’s roadmap.

Your workflows. Your development priorities.

Your productAPIsAccounts · Wallet · Campaigns

Your stack. Connected both ways.

Connect the CRM, BI, wallet and antifraud tools you already run. Plug your own bonus, pricing and risk services into the engine’s workflows without a forced migration.

Bidirectional integrations. No technical lock-in.

Your existing stackYour services

Real-time events. Your next action.

An event bus lets your systems react as the operation happens. Extend behaviour and feed your own services or third-party tools with events from the engine.

React to events. Extend how the operation works.

Operational eventsYour systems

Operational data. Shared perspective.

Granular operational data supports CRM, BI, antifraud, retention and tailored player experiences. Anonymized, aggregated metrics reveal market benchmarks and patterns across the network.

As the network grows, aggregate insight grows.

Anonymized metricsAggregated intelligence

Data ownership and isolation

Your operation. Your data.

Each operator runs in an isolated tenant. Player and operational data belong to that operator and stay segregated. They are never exposed, sold or combined with another operator’s data.

Your isolated tenant

Player data · Operational data

Owned by your operation. Segregated from other operators.

Market intelligence

Anonymized metrics · Aggregated benchmarks

No raw or identifiable operator data.

Operator data stays private
No raw or identifiable data enters cross-operator intelligence.
Benchmarks use aggregate metrics only
EngineX uses exclusively anonymized, aggregated metrics to identify market patterns.
Your data does not train a competitor
Shared insight preserves the confidentiality of every operator.

The iGaming experience

Your brand. Our engine.

Three verticals. A shared account and wallet. Build the mix your audience comes for, with your brand across the entire experience.

Casino

A catalogue with your point of view.

Organise content around your audience. Give categories, discovery and campaign placements a clear place in the experience.

Content discovery
Categories and navigation shaped around the way your audience explores.
Connected account
Player access, balance and transactions on the same operational base.
Campaigns
Content and incentives coordinated with your retention strategy.

Sports betting

Sport, as part of your product.

Bring sports betting into your brand experience. Organise the journey around events and markets, with the engine supporting the operation.

Events and markets
A clear path for audiences to find the competitions they follow.
A shared experience
Your identity and navigation across sports and the rest of your offer.
Operational control
Accounts, wallet and transactions connected to your back office.

Live

Participation in the moment.

Make live content part of the same destination. Connect discovery and participation to the player account and the operator’s brand.

Live discovery
Give live content a clear place in the catalogue.
Continuous access
The same account and wallet across the player experience.
One operation
Manage content, activity and campaigns on a common foundation.

Infrastructure

Freedom to build. Structure to run.

Registration to withdrawal. Player activity to reporting. Give your team one base to manage the work that keeps the operation running.

Illustrative scene of an operator reviewing dashboards in a dark control room
The work that keeps your product running.
Accounts and identity
Connect registration, player profiles and identity verification. Keep player protection and account controls in the journey from the start.
Wallet and local payments
Bring deposits, withdrawals, balances and transaction history together. Local payments connect the player account to the operation.
A back office for your team
Organise access and responsibilities by role. Give the people running the operation the tools to manage accounts, activity and campaigns.
Reporting by vertical
Follow activity, transactions and GGR across casino, sports and live. Give your team a view of the business to guide product and operating decisions.

Retention

Entertainment that brings them back.

Connect audience segments to missions, bonuses and loyalty. Plan what happens after the first visit, and follow how each campaign performs.

Campaigns by audience

Campaign possibilities

Give the first visit a next step.

Audience
People discovering your brand
Experience
Welcome messages and introductory missions
Follow-up
Participation in the campaign and audience activity

Campaign possibilities

Make progression part of the experience.

Audience
People who return to your product
Experience
Behaviour-based missions, bonuses and loyalty levels
Follow-up
Progression, participation and repeat activity

Campaign possibilities

Recognise the relationship you have built.

Audience
Audiences with an established relationship
Experience
Benefits and communication tailored to the segment
Follow-up
Activity and response to the relationship programme

Built for your next stage

Launch in weeks. Run for years.

Define the operation, connect your product and prepare for launch. Scope and market requirements shape the plan from day one.

Illustrative scene of a team planning a launch in a dark meeting room
  1. Define the operation

    Set your audience, offer and target markets. Align the scope of the product and the requirements for launch.

  2. Connect your product

    Bring your identity and technology. Set up content, payments, account journeys and campaigns on the engine.

  3. Launch and keep building

    Take the brand live, follow the operation and develop the product. From a first site to a global operation, the engine stays with you.

EngineX

Born regulated. Ready anywhere.

Built in Brazil, by Brazilians, for the world. EngineX brings the experience of a demanding regulated market to the infrastructure operators build on.

Identity verification, player protection and operational control belong in the product from the start. Each new market brings its own requirements to the operation.

Our base is in São Paulo and Belo Horizonte; the operators we build for can reach the world.

Brazil is the starting point.Your next market is yours to define.

Before you build

A few things to know.

What is EngineX?

EngineX is the iGaming engine operators build on. It brings casino, sports betting and live together with accounts, wallet, payments, identity verification and campaigns.

Can I bring my own technology?

Yes. You can build your brand on the engine or connect your own front end and build your product with it. The starting point is the experience and operating model you want to create.

Who owns the player and operational data?

Your operation does. Each operator has an isolated tenant, with segregated player and operational data. EngineX’s market intelligence uses only anonymized, aggregated metrics. Raw or identifiable data is never shared across operators.

Does EngineX support a white-label experience?

Yes. Running under your own brand is one capability of the engine. Your identity, content and navigation lead the player experience.

Is EngineX only for operators in Brazil?

No. Brazil is where EngineX was built. Its positioning is global, with market requirements considered as part of each operation.

What supports the launch?

The engine brings accounts, wallet, local payments, identity and campaigns together. We define the product scope and market requirements with your team, so the launch plan reflects your operation.

How do we get started?

Tell us about your brand, target markets and the product you want to build. We can discuss the operating scope, technology and next steps together.

Build with EngineX

The next big move is yours.

Tell us what you want to build. We’ll discuss the product, technology and market requirements with your team.

What are you building?

Choose a starting point. Add your context, then open an email to our team.

Start the conversation

A first conversation about your operation.